CGA/Ipsos Survey: Over 77% Only Playing Unregulated Sites in Alberta
CGA/Ipsos Survey: Over 77% Only Playing Unregulated Sites in Alberta
The Canadian Gaming Association (CGA), in collaboration with Ipsos, has shed light on a significant trend in online gambling within Alberta and British Columbia. This recent study highlights the concerning reality of online gambling habits, particularly with regards to unregulated sites. Here are some intriguing findings that can lead to further discussions about online gaming’s future in these provinces.
Key Findings from the Study
- 77.3% of Albertan Gamblers Use Unregulated Sites: The survey shows that a whopping 77.3% of participants have only gambled on unregulated sites. In contrast, only 22.7% utilized the Alberta Gaming, Liquor & Cannabis’ PlayAlberta platform, which is the sole regulated online gambling provider in the province.
- B.C. Statistics: Similar patterns were observed in British Columbia, where 60.4% gambled solely on unregulated websites, and 39.6% used the PlayNow platform.
- Misconceptions About Legality: Many participants mistakenly believe that the unregulated sites they use are legitimate. In Alberta, 55% and in B.C., 51% thought these websites were regulated.
- Fast Withdrawals Are Highly Valued: When choosing an online gambling platform, players in both provinces noted the importance of fast withdrawals. This feature was crucial for 42.5% of Albertan players and 41.0% of B.C. players.
- Secure Payment Options Matter: Options for secure payments were considered by approximately 41.9% in Alberta and 40.6% in B.C.
- Bonuses and Promotions: Close to 37% in both provinces prioritized attractive bonus offers and promotions when picking gambling platforms.
Market Channelization
The CGA indicated that the Alberta Gaming, Liquor & Cannabis (AGLC) has previously claimed to have acquired over 45% of the gaming market. However, this new survey offers a different perspective on player preferences.
Implications of the Findings
Given the significant proportion of players opting for unregulated platforms, there is an urgent need for regulatory bodies to address these concerns. With the Alberta government poised to launch an Ontario-style igaming market in 2026, the upcoming changes could reshape the gambling landscape dramatically.
The findings also suggest that many players are unaware of the risks associated with unregulated gambling. The lack of awareness can lead to issues such as fraud and lack of consumer protection. Therefore, educating players about safe gambling practices is essential.
Conclusions
As the gaming industry evolves, players’ preferences are not only shifting but also raising essential questions about regulatory frameworks. The CGA and Ipsos survey results spotlight the need to address consumer perceptions of unregulated platforms while promoting safer gambling environments. It’s a vital reminder for stakeholders to keep the conversation alive around responsible gambling.
In Summary: The CGA/Ipsos survey reveals alarming rates of unregulated gambling in Alberta and B.C., with over 77% of players preferring unregulated sites. This raises significant questions about regulation, player safety, and the future of online gambling in these provinces.




















